Top 10 Best Online Jewelry Stores in 2021

The 10 Best Online Jewelry Stores that Have Everything You’ll Ever Wish For 


We scoured the internet for the best online jewelry stores to find the most dependable retailers with long-standing reputations within the jewelry industry. Purchasing luxury goods like loose jewels and jewelry can be intimidating. Diamond and gemstone jewelry are more than it’s material worth; jewelry holds great sentimental value and marks the most special of moments throughout our lives.

That’s why we’ve put together a comprehensive, in-depth review of all of the best online jewelry stores that you can trust to deliver quality products, fantastic customer service, and a wide selection of jewels and jewelry that you can choose from. Continue reading to learn where you should purchase your jewels and jewellery online.

1. TIFFANY & CO.

Starting our list of the top 10 designer jewelry brands is of course:

Tiffany & Co. First called Tiffany & Young, Tiffany & Co. began as a stationery and fancy goods store in New York. Today, however, it is a household name that has been in business since 1837. Awarded for its silver craftsmanship, Tiffany and Co. remains America’s leading silversmith.

The brand showcases their more extravagant and rarest of pieces in their annual Blue Book collection that started in 1845. Some of their most popular and famous pieces include the Return To Tiffany, Tiffany Key and Tiffany Soleste and of course, their signature 6 prong engagement rings. Tiffany & Co. is famed for their little blue box, synonymous with quality, luxury and style.

2. HARRY WINSTON

Harry Winston was founded in New York City in 1932 with Harry Winston, himself, as the founder. He was soon crowned the “King of Diamonds” and “Jeweler to the Stars” for his fine jewelry creations. One of the most notable pieces he acquired was the 45.42 carat Hope Diamond, a heart-shaped grayish-blue diamond crown centerpiece, which was passed along to King George IV of the United Kingdom. Today, it is found in Washington DC as part of the Smithsonian Institution displays.

3. CARTIER

Founded in 1847 by Louis François Cartier, the brand earned its reputation as “The Jeweler of Kings, the King among Jewelers,” pioneering the combination of platinum and diamond. Their most notable lines include the Love collection, Juste un Clou and Panthere. These distinctive collections are widely popular with celebrities with variations available in different color golds and with or without diamond embellishment.

4. CHOPARD

Chopard is a Swiss brand started by Louis-Ulysse Chopard in the 1860s, originally known for creating watches and pocket watches for women. When Chopard was sold to Karl Scheufele in 1963, the brand was noted for its Art-Deco inspired timepieces and Happy Diamonds line.

The brand’s signature free floating diamonds behind the watch glass was created in the mid 1970s. It is now the corporate partner the Cannes Film Festival, official timekeeper of the Grand Prix of Monaco and the Mille Miglia. Chopard prides itself on the use of ethically sourced gold and aims to eventually use sustainable gold across all pieces that they produce.

5. VAN CLEEF & ARPELS

After their marriage in 1895, Alfred van Cleef and Estelle Arpels started a luxurious line in 1906 that still exists today. Opening their first store in Place Vendome in Paris, in the 1940s Van Cleef and Arpel opened their first US store in Palm Beach followed by New York. 

Among some of the exceptional accomplishments of this maison is their patented, innovative creation called Mystery Set. An intricate piece with a clip that takes an astonishing 300 hours or more for a skilled jeweler to create. Van Cleef and Arpels are renowned for their playful use of animals, flowers and nature in their designs.

6. GRAFF

Graff origins began in England in 1960, when Laurence Graff founded the company. The brand is famous for its large diamond designs and also widely known for buying and resetting prominent diamonds. Some of the most famous Graff diamonds have included the Graff Pink, a pink emerald cut diamond of over 20 ct, and the Delaire Sunrise, the largest emerald cut Fancy Vivid Yellow diamond in the world.

7. DAVID YURMAN

This line was founded by David and Sybil Yurman in 1980. It has been known to sculpt designs reminiscent of the American Craft Movement. One of the popular designs is their signature cable bracelet in sterling silver and gold, embellished with colored gems. 

The brand uses bright colors and playful, structured designs. Great for everyday wear and especially for stacking bracelets, David Yurman is a popular choice for men and women of all ages.

8. BUCCELLATI

Buccellati is a company that designs Italian jewels in gold, silver, and platinum. The brand has grown globally and is known for its pieces that reflect Old Hollywood design that that takes inspiration from animals and insects. Founded in 1919 in Milan, Italy, by the 1950s Buccellati had expanded to the US with stores in New York and Florida. Their first watch collection is launched in 2001 in Geneva.

9. BVLGARI

Bvlgari, also spelled Bulgari, is famed for its colored gemstones and diamonds. Since its creation in 1884, it has been a crowd favorite among clients seeking brightly colored, large pieces with chromatic effect. It’s also because of this brand that the cabochon cut, a popular gemstone cut in antique times, was reestablished.

10. BOUCHERON

Finishing off our list of the top 10 designer jewelry brands is Boucheron. Founded by Frédéric Boucheron in 1858 in Paris, France, his designs were influenced by Egyptian and Asian art, thus, creating unfamiliar stone combinations such as onyx and diamonds. He was also first to merge bronze, ivory, and gold in his pieces of jewelry.

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